Académique Journal of Quality
(ISSN:3108-0758)
Alternatively send your manuscript at: editorofjournalofquality@gmail.com
Académique Journal of Quality (ISSN: 3108-0758) is an international multidisciplinary, peer-reviewed open access journal committed to providing widespread exposure to published research. The Journal is dedicated to advancing knowledge across a broad spectrum of disciplines and the scope is essentially multidisciplinary, encompassing the sciences, arts, humanities.
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Aims and Scope
Welcome to Académique Journal of Quality, a premier multidisciplinary, peer-reviewed journal committed to advancing knowledge and excellence across a broad spectrum of disciplines. Our mission is to foster the understanding and improvement of quality in all its forms, embracing the diversity of research from:
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Sciences: Natural Sciences, Applied Sciences
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Arts and Humanities
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Social Sciences
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Commerce and Management
Cover Page
Issue Information
Research Articles
Reptiles of Tripura, Northeastern India: A Review of Diversity,Distribution, Taxonomic Advances, and Conservation Status
Bikash Choudhury
Abstract:
Tripura, India's smallest northeastern state (10,491 kilometer square), is part of the globally important Indo-Burma hotspot of biodiversity (Jenkins et al. 2013) and, in spite of its small size and having few, generally small hills ranging in altitude from 30-100m (Purkayastha et al. 2020) has a reptile fauna which seems disproportionately large to its size, largely due to
] its river networks and patches of semi-evergreen and moist-deciduous forest remaining within the state. This review summarizes the existing literature on reptile fauna of Tripura from the first account compiled for the state up to latest reported taxonomic records. Early state-wide surveys reported 38 reptile species from fresh fieldwork alone (18 snakes, 17 lizards and 3 turtles), with 26 taxa recognised as new state records at the time (Majumder et al. 2012), while a later, spatially restricted survey of the 0.86 km2 Rowa Wildlife Sanctuary alone recorded 33 reptile species across nine families (Purkayastha et al. 2020) — a discrepancy that points to substantial historical undersampling of the state. Taxonomic work between 2015 and 2026 has meaningfully revised this picture: molecular-assisted description of two endemic bent-toed geckos, Cyrtodactylus tripuraensis (Agarwal et al. 2018) and the micro-endemic Cyrtodactylus jayadityai (Bohra et al. 2026), together with a run of new state or district records for snakes — Calotes emma (Majumder & Agarwala 2015), Boiga gocool (Nath et al. 2021), Ferania sieboldii (Deb et al. 2023), Trimeresurus salazar (Chowdhury et al. 2024), Sinomicrurus gorei and Pareas monticola (Deb et al. 2024a, b) — has added at least eight taxa to the known fauna within a single decade. Freshwater turtles, several of which are assessed by the IUCN as Endangered or Vulnerable and are listed under Schedule I of the Wildlife (Protection) Act, 1972, nonetheless face an open and largely unregulated meat trade in Agartala's urban markets. This review synthesizes taxonomic composition, the herpetofaunal significance of Tripura's protected areas (Sepahijala, Trishna, Gumti and Rowa Wildlife Sanctuaries), principal anthropogenic threats, and priority directions for future survey and conservation effort, and argues that Tripura remains among the least herpetologically surveyed states of northeastern India.
Volume II Issue III (Current Issue)
Pricing For Value: Strategies to Capture and Communicate Customer Worth in Contemporary Markets
Prof. B. A. Mohamed Faizal, Dr. V. Kanimozhi, Prof. C. Sivanatham, Dr. Shaikh Gafoor Ahmed & Dr. M. Mohamed Riaz
Abstract:
Pricing is often treated as a financial decision concerned primarily with cost recovery, competitor benchmarks, and margin targets. Such approaches can become inadequate when customers evaluate an offering according to the outcomes, convenience, risk reduction, experience, status, or other benefits that it creates. This conceptual paper examines pricing for value as a customer-centered approach in which the price is informed by the value perceived and, where possible, demonstrated by the customer. Drawing on the supplied manuscript and established literature on customer value, perceived-value pricing, service pricing, organizational resistance, and price fairness, the paper develops an integrated framework covering five linked activities: understanding customer value, quantifying value, designing value-aligned pricing structures, communicating value, and governing implementation fairly. The paper also examines the practical and ethical difficulties associated with value-based pricing. These include the subjective and changing nature of customer value, differences in willingness to pay, internal organizational resistance, discounting practices, communication gaps, data fragmentation, personalized and dynamic pricing, privacy concerns, and perceptions of fairness. Particular attention is given to the growing role of artificial intelligence,outcome-based pricing,sustainability,hybrid pricing models, and real- time decision support. Rather than presenting these developments as automatic solutions, the paper argues that technology should strengthen customer understanding and transparency rather than replace managerial judgment. The paper concludes with managerial recommendations and a research agenda centered on longitudinal studies, culturally sensitive value measurement, explainable AI, sustainability-related value, organizational alignment, and the relationship between perceived and realized customer value.
The Role of Teachers in Shaping the Emotions, Beliefs, and Self-Efficacy of High School Students Who Dislike Mathematics
Dr. H. Sheik Mujibur Rahman
Abstract: Negative attitudes toward mathematics remain widespread among secondary schoolstudents and are consistently linked to lower achievement, reduced course-taking,and narrowed career aspirations. This paper synthesizes recent empirical research on the emotional, motivational, and self-efficacy-related factors that contribute to student’s dislike of mathematics, with particular attention to the role that teachersplay in shaping these attitudes. Drawing primarily on a mixed-methods study of high school students stated reasons for disliking mathematics, alongside complementary findings from action research, structural equation modeling, and literature review studies, this paper argues that student’s negative orientation toward mathematics is best understood as an interaction among perceived content knowledge confidence,
motivation and interest, teacher encouragement, and general self perception. Findings indicate that a substantial majority of students form negative impressions of mathematics well before high school and that teacher support meaningfully predicts whether those impressions persist or change. Implications for classroom practice, including scaffolder autonomy, formative feedback, and motivational strategies grounded in self-determination theory, are discussed.
Education and Social Problems in Assam: Inequality, Child Labour, Delinquency and Drug Abuse
Sayed Muhammad Mufti
Abstract: Education is a major instrument of human development, social mobility and social transformation. However, educational development is closely connected with wider social conditions such as poverty, unequal access to educational resources, parental literacy, geographical disadvantage, child labour, delinquency and substance abuse. This study examines major social problems associated with education in Assam, focusing particularly on educational inequality, equalisation of educational opportunity, minimum educational development, social and adult education,
delinquency, child labour and drug abuse. The study adopts a qualitative descriptive research design based on secondary sources, including government reports, policy documents, legislation, national surveys and relevant academic literature. The findings indicate that educational inequality in Assam is multidimensional and is influenced by economic condition, location, school resources, parental education, gender, digital access and social vulnerability. Recent Assam government data also demonstrate the continuing need for targeted interventions for out-of-school children. The study further finds that child labour can interrupt schooling and reduce opportunities for long-term development, while delinquency and substance misuse require preventive, educational, health-based and rehabilitative approaches rather than punishment alone. Adult and social education can strengthen literacy, health awareness, civic participation, employability and parental support for children's education. The paper concludes that educational development in Assam requires an integrated approach combining equitable access, quality learning, foundational literacy, vocational education, counselling, social protection, community participation and effective implementation of child-protection and education laws.
Evaluating Indian Judiciary’s Efforts Towards A Biocentric and Ecocentric Jurisprudence from A Green Criminological Frame of Reference
Dr. Parismita Bhagawati
Abstract: Indian environmental jurisprudence has historically developed through constitutional interpretation, public interest litigation, the public trust doctrine, precautionary principle, polluter pays principle, and sustainable development. These doctrines have substantially enlarged the scope of Article 21 of the Constitution of India by recognising the right to a clean and healthy environment as part of the right to life. However, the deeper question is whether Indian courts have merely protected the environment for human welfare, or whether they have moved towards a genuinely biocentric and ecocentric jurisprudence in which animals, species, ecosystems, rivers, wetlands, forests and other natural entities are recognised as having intrinsic moral and legal worth. This paper evaluates the efforts of the Indian judiciary, particularly the Supreme Court, High Courts and the National Green Tribunal, towards such a shift. It employs green criminology as its analytical framework because green criminology moves beyond narrow legal definitions of crime and examines environmental harm, ecological victimisation, species justice, state-corporate complicity and structural violence against nature. The paper argues that Indian courts have made important but uneven attempts to move from anthropocentrism to ecocentrism. Judgments such as Centre for Environmental Law v. Union of India, Animal Welfare Board of India v. A. Nagaraja, Mohd. Salim v. State of Uttarakhand, and A. Periyakaruppan v. Principal Secretary show a judicial aspiration towards recognising the intrinsic worth of non-human nature. Similarly, selected National Green Tribunal decisions concerning Kaziranga, Deepor Beel, Deopahar, Baghjan and other Assam-based ecological disputes demonstrate moments of ecological sensitivity. Yet, these efforts remain limited by anthropocentric statutes, development-oriented reasoning, weak enforcement, reliance on parens patriae guardianship, and the continued treatment of nature as a protected object rather than a rights-bearing subject. The paper concludes that Indian environmental jurisprudence is in a transitional stage: it has developed an ecocentric vocabulary, but has not yet institutionalised a fully biocentric or ecocentric legal order.
A Study to Measure Sales Potential and Customer Buying Motives: A Case of Cipla’s Asthalin Inhaler in Khordha District, Odisha, India
Dr. Susmita Das
Abstract: This research article presents a comprehensive study of market potential analysis to detect organizational strengths and weaknesses in pharmaceutical sales, specifically focusing on Cipla's Asthalin Inhaler. The study emphasizes that while gathering sales data is not an analytical effort per se, it substantially and vitally affects the quality of market potential insights. Through systematic sales analysis, management can identify strong and weak territories, high-volume and low-volume products, and customer segments that drive satisfactory or unsatisfactory sales volume. The research objectives include examining Asthalin's product range, comparing its market potential against competitors, understanding customer buying motives, and estimating its market share in Khordha district, Odisha, India. Utilizing a sample of 100
respondents (40 pharmacists, 40 customers, and 20 doctors) across four clusters (Bhubaneswar, Khordha Town, Jatni, and Balugaon), the study employs simple random sampling within cluster sampling. Findings reveal that Asthalin enjoys a dominant market share (approximately 61%), positive buying attitudes driven primarily by efficacy (54% of customers), and high customer satisfaction (88% very satisfied). The article concludes that converting raw sales data into actionable
intelligence enables sales managers to allocate future sales efforts effectively and take corrective action when margins are insufficient. Based on the findings, several suggestions are proposed for Cipla's sales management, including targeted rural interventions, alternative promotional strategies, and enhanced doctor engagement programs. The study's limitations include small sample size, cross-sectional design, and geographic constraints.
Artificial Intelligence in Geographical Research: Solution or Challenge for Newcomers?
Dipankar Paul
Abstract: Artificial Intelligence (AI) has rapidly transformed research practices in Geographical Science, raising the question of whether it acts as a solution or a challenge for researchers, particularly newcomers. This study evaluates the role of AI across both Physical and Human Geography, focusing on tools such as ChatGPT, Scite, and Meta AI. Findings suggest that a large proportion of researchers (approximately 92.12%) use AI for paraphrasing and language improvement, which is generally acceptable when applied ethically. However, significant limitations exist: AI systems may generate inaccurate or misleading information, especially in quantitative analysis and data interpretation, due to their reliance on pre-trained datasets and sensitivity to prompt quality. The study highlights that improper or excessive dependence on AI can compromise research validity and critical thinking, particularly in data calculation and context-specific geographical analysis. Therefore, while AI enhances efficiency and accessibility in research workflows, it should be used cautiously as a supportive tool rather than a replacement for domain knowledge, field-based investigation, and methodological rigour, emphasizing the need for a balanced integration of AI and traditional research approaches in future geographical studies (Figure 1).
Impact of Artificial Intelligence on Teaching and Learning in Higher Education: Opportunities and Challenges
Dr. Mohammad Kashif Taufeeque
Abstract: The growing use of Artificial Intelligence (AI) in higher education has brought noticeable changes in the way teaching and learning take place today. In recent years, universities have increasingly adopted AI-based tools such as intelligent tutoring systems, chatbots, and adaptive learning platforms to improve both instructional methods and student learning experiences. This study examines the impact of AI on higher education by focusing on both its opportunities and associated challenges. The paper is based on a qualitative analysis of existing literature, including academic studies, reports, and policy documents. It finds that AI has contributed positively by making learning more personalized, interactive, and accessible. Students are able to receive immediate feedback and tailored learning support, which can improve their understanding and academic performance (Holmes et al., 2019). At the same time, teachers benefit from AI through reduced administrative workload and better insights into student progress. However, the study also points out several concerns. Issues such as data privacy, ethical use of technology and increasing dependence on AI tools among students cannot be ignored (Selwyn, 2019). In some cases, excessive reliance on AI may affect critical thinking and originality in academic work. Additionally, unequal access to digital resources remains a challenge, especially in developing regions.
The role of Assamese women in India’s freedom struggle and the Impact of patriarchal society on them
Arpita Dowarah & Marina Lakra
Abstract: The role of women in any society plays a significant part in the development of culture of that society. India has great women with different political social and cultural existence. As we know that Indian people irrespective sex, caste and creed took part in the long struggle against British Colonialism. In this view we can say that women of Assam also played an important part in the freedom struggle with great initiative and have its distinct identity in past heritage. In this paper an attempted is being made to highlight the role of women of Assam in India’s freedom struggle which helped them to reshape their identity and lives for the national causes. Along with that another objective of this paper is to highlight the struggle faced by the women in patriarchal society during India’s freedom movement. For collection of data both primary and secondary source of data will be used for the research purpose. Secondary data will be focused more as data will collected through journals, newsletter, magazines, newspaper, and government documents, e-resources available dairies and audio visual documentaries.
A Decadal Analysis of Digital Financial Inclusion in India: Trends, Challenges and Policy Implications
Dr. Puneet Kumar Srivastava
Abstract: Digital Financial Inclusion (DFI) has become a critical component of India's economic development strategy during the last decade. The integration of financial services with digital technologies has significantly enhanced access to banking, payments, savings, credit, and insurance services among previously underserved populations. Initiatives such
as Pradhan Mantri Jan Dhan Yojana (PMJDY), Aadhaar-enabled services, Digital India, Direct Benefit Transfer (DBT), and Unified Payments Interface (UPI) have transformed India's financial landscape and contributed to the expansion of financial inclusion. This study examines the trends, challenges, and policy implications of digital financial inclusion in India from 2014 to 2024. The study is based on secondary data collected from RBI reports, NPCI publications, World Bank databases, Economic Surveys, and published research articles. Descriptive statistics, trend analysis, CAGR, correlation, and regression models have been proposed to evaluate the determinants of digital financial inclusion. The findings indicate that PMJDY account penetration, UPI transactions, internet accessibility, and fintech innovations have significantly contributed to digital financial inclusion. However, digital illiteracy, cybersecurity concerns, infrastructure gaps, and regional disparities continue to hinder inclusive participation. The study suggests that strengthening digital literacy, improving cybersecurity frameworks, expanding digital infrastructure, and promoting responsible fintech innovation are essential for achieving sustainable digital financial inclusion.
The Future of Family Demography in India: Fertility Transition, Family Transformation, and Emerging Policy Challenges
Dr. Sabita Soren
Abstract: Family demography is undergoing a profound transformation in India as a result of declining fertility, increasing educational attainment, delayed marriage, urbanisation, and population ageing. Understanding these changes is essential for assessing the future trajectory of family structures and their implications for social and economic development. This study examines long-term demographic trends in Assam, Bihar, and Kerala, representing distinct stages of demographic transition in India. Using secondary data from the National Family Health Survey (NFHS), Census of India, Sample Registration System (SRS), and other official demographic sources, the study analyses changes in fertility, female literacy, marriage patterns, urbanisation, household size, and population ageing from 1991 to 2021. The findings reveal substantial interstate variation in demographic transition. Kerala has reached an advanced stage characterised by below-replacement fertility, high female literacy, delayed marriage, and increasing population ageing. Bihar continues to experience relatively higher fertility and larger family sizes despite gradual improvements in educational and social indicators. Assam represents a transitional demographic regime marked by rapid fertility decline and improving human development outcomes. The study further demonstrates that female education, delayed marriage, and urbanisation are closely associated with declining fertility and the emergence of smaller household structures. At the same time, population ageing is becoming an increasingly important demographic challenge, particularly in states that have completed the fertility transition. The analysis suggests that India's demographic future will be characterised by smaller families, greater female empowerment, and growing regional diversity in demographic outcomes. The study concludes that state- specific policy interventions focusing on education, reproductive health, social protection, and elderly care are essential for addressing emerging demographic challenges and ensuring sustainable development in the coming decades.
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Alcohol Use in Sikkim: the Tradition and its Transition
Dr Pabitra Sharma
Abstract: This paper examines the socio-cultural and anthropological dimensions of alcohol consumption in Sikkim, a Himalayan borderland shaped by migration, highland ecology, and ethnic diversity (Tran; Sinha and Subba 45; Bhattacharyya 23). Situated at the crossroads of Tibet, Bhutan, Nepal, and West Bengal, the region reflects a long
history of cultural synthesis and coexistence (Gurung 45; Bhattacharya 72). Methodologically, the study employs a qualitative approach, drawing on primary data from fieldwork and personal interviews conducted in 2017, which are re-analysed alongside relevant secondary sources. It traces the transition from traditional fermented beverages such as jaanr and raksi to Indian Made Foreign Liquor (IMFL), highlighting shifts driven by consumer culture and capitalism. Using the framework of Cynthia Enloe, the paper interprets alcohol as a site of power, identity formation, and gender negotiation. The analysis highlights the persistence of indigenous brewing practices alongside processes of commodification, as well as evolving patterns of women’s participation and emerging concerns around dependency. The paper argues that alcohol serves as a critical lens to understand the intersections of tradition, modernity, and socio-economic change in contemporary Sikkim.
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The Psychology of Silence in ESL Classrooms: A Qualitative Study of Anxiety, Confidence, and Classroom Participation
Sagarika Goswami
Abstract: Classroom quietness is a widespread occurrence in English as a Second Language (ESL) classrooms and is frequently connected with restricted involvement. Nevertheless, silence is shaped by a complicated interaction of psychological, sociocultural, and contextual elements. This chapter investigates classroom silence through the viewpoints of foreign language nervousness, self-assurance, readiness to communicate, and sociocultural impacts. Drawing upon major theories and empirical research, it examines how communication anxiety, fear of adverse evaluation, diminished confidence, classroom interactions, and cultural conventions influence learners’ participation behaviours. The chapter also emphasises the beneficial aspects of silence, including contemplation, cognitive interpretation, and alternative methods of engagement. By reconceptualising silence as both an obstacle and a learning asset, the chapter provides pedagogical perspectives for encouraging inclusive, supportive, and communicative ESL learning settings.
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From Environmental Awareness to Participatory Governance: Nature's Beckon's Ecological Education Model in Assam
Shrutilekha Barman
Abstract:
Environmental education is increasingly recognized as a critical strategy for promoting sustainable development; however, its contribution to participatory environmental governance through grassroots initiatives remains underexplored, particularly in the biodiversity-rich landscapes of Northeast India. This paper examines how Nature's Beckon, a pioneering environmental non-governmental organization in Assam, employs ecological education to foster environmental awareness, ethical responsibility, and community participation in conservation. Adopting a mixed-methods approach, the study draws on structured surveys, semi- structured interviews, field observations, and documentary sources to examine the organization's educational initiatives and their governance implications. The findings reveal that Nature's Beckon's programmes extend beyond conventional awareness campaigns by integrating experiential learning, ecological ethics, and youth engagement, thereby cultivating ecological consciousness, encouraging community stewardship, and strengthening participatory approaches to environmental governance. Initiatives such as school outreach programmes, nature camps, and community engagement demonstrate how ecological education can facilitate behavioural change and foster collective responsibility for biodiversity conservation. The study further identifies challenges, including limited institutional integration, dependence on voluntary participation and sustaining long-term behavioural change. It argues that NGO-led ecological education should be understood not merely as a means of disseminating environmental nowledge but as an informal governance mechanism that complements state-led conservation efforts. By linking environmental education with participatory governance, the paper contributes to contemporary debates on environmental governance and highlights the significance of grassroots educational initiatives in advancing sustainable conservation in Northeast India.
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Exploring Familial Conflicts in Mitra Phukan’s The Collector’s Wife: A Study
Sheikh Barkat Ullah & Dr Bondita Baruah
Abstract: The rich and variegated literature of North-East India is a tapestry of oral traditions, lived histories, diverse ethnic voices and struggles for identity. Among the various themes projected in the literature of North-East India such as oral and mythic foundations, landscape, histories of conflict and resilience and others, women’s voices and gendered realities also occupy an important area. This paper attempts to explore the dynamics of familial conflict in Mitra Phukan’s The Collector’s Wife. In doing so, the paper will examine relevant factors of traditional family structure, patriarchal roles, conflict between tradition and modernity and how these factors contributing to distasteful familial relationship pose as emotional and psychological challenge for women and lead to familial disintegration. The paper will endeavour to expose how women endure the double burden of patriarchy and identity while being socio-culturally marginalized as the other and being in conflict with marital loneliness and isolation, professional and personal responsibilities. Raymond Williams’, Edward Said and Gayatri C Spivak’s concepts of “way of life”, “other” and the “subaltern” will be explored to for qualitative analysis.
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A comparative study of the GSDP growth rates of Assam and GDP growth rates of India from 2016-17 to 2024-2025
Abinash Chetry
Abstract: Gross Domestic Product (GDP) and Gross State Domestic Product (GSDP) are the important measuring indicators of economic growth. The study compares the Gross State Domestic Product (GSDP) of Assam with the Gross Domestic Product (GDP) of India covering the financial year from 2016-17 to 2024-25. In the study the annual percentage growth figures of India’s GDP and Assam’s GSDP are used, the descriptive statistics are calculated using MS Excel, etc. and the differences in performance are interpreted. The data for this study was collected from the Assam budget 2025-2026 highlights. The study finds that average GSDP growth rate of Assam is about 12.4% while India's average growth is about 10.1% over this nine years period, implying that Assam has frequently grown faster than the national average, albeit with greater volatility.
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The Culture of Samadhi Veneration Among Nath Yogis- An Overview
Dipika Mazumder
Abstract: Assam and Indian are renowned for their, rich culturak heritage, diverse traditions, vibrant festival and unique customs. Among them the Nath-Yogi are the oldest of the various ethnic groups of Assam and their literature and culture is very rich. The true nature of the folk culture of any nation is revealed in their folk literature and cultural traditions. These folk beliefs are actually traditional folklore. There are many different folk beliefs prevalent in the society that have raised questions and curiosity in the minds of people. Sometimes these beliefs lead to superstitions in people's minds without finding the right answers. Death rituals are among the traditional life cycle rituals of the Nath-Yogi. Among the socio-cultural traditions of the Nath-Yogi community, there are two methods of cremation of the deceased of the Nath-Yogi according to the ten reform traditions. The first is the Samadhi Pujan Sanskar. Yoga is a notable feature of the cultural tradition of the yogi. “Yogi Deham Bhasmam Kritva Sa Yogi Narakam Bhajet (Agom Sanhita).” In other words, it is believed that a positive yogi lives in hell if his body is cremated. Therefore, according to tradition, the body of a yogi is not cremated but 'samadhi puja sanskar' is performed. The body of such a seeker should be worshiped with fragrant flowers and immersed in the ground or water. On the other hand, in the case of the normal death of a household yogi, the rituals of Mukhagni Sanskar and Agni Sanskar are prevalent. The social and cultural repository will surely be enriched if information can be collected about such folk customs. Our discussion will attempt to analyse the folk customs related to the diverse and traditional way of life of the Nath-Yogi community. Descriptive and analytical methods will be used to analyse the issue. Expanded discussions are of great importance and relevance over time. Therefore, it is necessary to take into consideration the fact that such discussions will help the next readership.
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